Mumsnet Insta-Mums Thread, Are You Being Unreasonable?

Apparent definition(s) of an ‘Instamum’: Pretending to be perfect; Cringey; Lives in Farrow & Ball Houses; Business women masquerading as friends/the sisterhood; Mama’s; etc, etc, etc.

For those of you that have stumbled across this blog post, and thought, whaaaaat-let me enlighten you a little.

Tonight, I was informed by fellow blogger friends, that there was a thread doing the rounds on Mumsnet, regarding the above-Instamums/Mummy Bloggers.

Basically, someone had gotten the wrong end of the stick, and assumed the bloggers/influencers, that they followed on Instagram, were her friends.  The poor confused soul was quickly explained to by other Mumsnetters, that these were not her friends, so to unfollow, and to get on with her life.
The thread should’ve ended there-however……

40 pages later, and a large portion of my life gone, I came to the end of the thread.  The original post, and it’s content, had pretty much been disregarded and not mentioned since the first page.  In it’s place, stood another message-that these so called Instamums, are ruining people’s feeds with advertisements, brand placements, and fake pictures/stories.  They’re being un-followed daily, because it’s not why they were followed in the first place.

Now, as a Mummy Blogger, I will admit, my back was up straight away-the descriptions, and language (not swearing-just the way things were being said), weren’t how I wanted to be labelled.
Regular readers of mine, will know why I started writing, and why I blog-regardless of how many reviews I do.

I was ready to fight back, ready to join others that had decided to comment, and explain our side-the bloggers side.  Except I couldn’t. I couldn’t commit myself fully, to telling others that their opinions of those they’d shamelessly named and shamed (I don’t agree with this in the slightest), were wrong.  Because, for want of hoping I would disagree-I didn’t (not entirely anyway).

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There are a select few, in my opinion, tarnishing blogging for others.  I would hope that if my following grew to the level some bloggers are at, I would see that as a HUGE platform for people to see my blogs, my messages and my campaigns.  I would see it as tens/thousands of people, knowing my past, and why I write to change how others are treated.
Sure, I’d want to make money too-who wouldn’t?  But to spam my entire feed and social media with #ads, #promotions, brand content and faked pictures to sell products-to leave out the most important reason I began writing, I just couldn’t.

I’m not part of the “clique” the Mumsnet thread contributors, were discussing, because I don’t have that level of followers or that amount of money being made.  But I still want to set the record straight-to tell those that think we’re all the same, we’re really not.

I also want to tell those that the thread was aimed at, I don’t entirely disagree with the comments-I do think you need to remember why you started blogging, why you have the amount of followers you have, and how you want to be seen going forward.





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7 thoughts on “Mumsnet Insta-Mums Thread, Are You Being Unreasonable?

  1. Tracey Bowden says:

    Ooh interesting. I haven’t seen this thread although I hate mumsnet threads with a passion. People are there are so nasty and judgemental! I really hope I wasn’t in there, I doubt it as my following is tiny and my ig feed sadly neglected.
    If I was to say anything it would probably be that I think I agree with you. A small number are tarnishing us all with the same brush (not that I know who it is they are referring to though)

    • admin says:

      Hun you should go see it (I’ll even send you the link if you need it lol). Not to give it more coverage but I really think it’s worth a read to see how bitter and judgmental people are (typical mumsnet really).
      You weren’t mentioned. It was more bigger names. (Obvs no offence there-but I mean like MASSIVE ones).

  2. Anne says:

    people will always be bitter and judgemental, and it’s the age we live in where the keyboard warriors feel the need to express their opinions to all and sundry. I agree with you that you should do what you feel is right and use your blog to write what you want, whenever you want. I have to disagree that some spoil it though, it’s purely individual choice and if you have the opportunity to make a living by advertising for others using the same sort of platforms as those that don’t make money then it’s purely a choice and one shouldn’t reflect on the other.

  3. The Squirmy Popple says:

    I know what you mean – I’ve seen a lot of blogs become more advertorials than blogs as the blogger gets bigger. On the one hand, I get it – if brands are offering you loads of money and free products to promote them, it’s hard not to take them. On the other hand, I can’t really relate to those bloggers or the lifestyle they promote. But I’m not going to put them down about their choices – I’m just not going to read them or follow their social media accounts. #BlogCrush

  4. Lucy At Home says:

    I’m not sure which side of the argument I fall on. On the one hand, parent blogs should be about parenting (not random products), but on the other hand, bloggers need to make a living and one of the good things about blogging is that it lets mums make money from home.

    I seem to be having a sudden influx of brand work at the moment but I don’t know if that will continue and so I daren’t turn work down. But I think that staying true to your own brand is important so I’ve been writing extra posts to even out the brand-personal post ratio.

    I can definitely see both sides of the argument and I love a post that really gets me thinking so thank you 🙂

    Also, congratulations because someone loved this post so much, they added it to the #blogcrush linky! Feel free to collect your “I’ve been featured” blog badge 🙂 #blogcrush

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