Apparent definition(s) of an ‘Instamum’: Pretending to be perfect; Cringey; Lives in Farrow & Ball Houses; Business women masquerading as friends/the sisterhood; Mama’s; etc, etc, etc.
For those of you that have stumbled across this blog post, and thought, whaaaaat-let me enlighten you a little.
Tonight, I was informed by fellow blogger friends, that there was a thread doing the rounds on Mumsnet, regarding the above-Instamums/Mummy Bloggers.
Basically, someone had gotten the wrong end of the stick, and assumed the bloggers/influencers, that they followed on Instagram, were her friends. The poor confused soul was quickly explained to by other Mumsnetters, that these were not her friends, so to unfollow, and to get on with her life.
The thread should’ve ended there-however……
40 pages later, and a large portion of my life gone, I came to the end of the thread. The original post, and it’s content, had pretty much been disregarded and not mentioned since the first page. In it’s place, stood another message-that these so called Instamums, are ruining people’s feeds with advertisements, brand placements, and fake pictures/stories. They’re being un-followed daily, because it’s not why they were followed in the first place.
Now, as a Mummy Blogger, I will admit, my back was up straight away-the descriptions, and language (not swearing-just the way things were being said), weren’t how I wanted to be labelled.
Regular readers of mine, will know why I started writing, and why I blog-regardless of how many reviews I do.
I was ready to fight back, ready to join others that had decided to comment, and explain our side-the bloggers side. Except I couldn’t. I couldn’t commit myself fully, to telling others that their opinions of those they’d shamelessly named and shamed (I don’t agree with this in the slightest), were wrong. Because, for want of hoping I would disagree-I didn’t (not entirely anyway).
There are a select few, in my opinion, tarnishing blogging for others. I would hope that if my following grew to the level some bloggers are at, I would see that as a HUGE platform for people to see my blogs, my messages and my campaigns. I would see it as tens/thousands of people, knowing my past, and why I write to change how others are treated.
Sure, I’d want to make money too-who wouldn’t? But to spam my entire feed and social media with #ads, #promotions, brand content and faked pictures to sell products-to leave out the most important reason I began writing, I just couldn’t.
I’m not part of the “clique” the Mumsnet thread contributors, were discussing, because I don’t have that level of followers or that amount of money being made. But I still want to set the record straight-to tell those that think we’re all the same, we’re really not.
I also want to tell those that the thread was aimed at, I don’t entirely disagree with the comments-I do think you need to remember why you started blogging, why you have the amount of followers you have, and how you want to be seen going forward.